Three things you can learn from your customer


Thursday, January 21, 2021


02:00 PM America/Edmonton

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Explore three basic categories of information—demographic, behavioral and financial—that you can collect from your customers right now, and learn how this information can be applied to help you make stronger and more informed business decisions. You can use this information to improve your operations, increase the effectiveness of your advertising and strengthen your margins, as well as prepare to lay a good information gathering framework for startups.


Mark Shields, Business Link

Mark is a Business Strategist who approaches issues with a diverse background and wealth of experience. His business pursuits have included yoga instruction and event creation and promotion. He has studied accounting and history academically, and sits as the treasurer for both the Major Minor Music Project and Calgary Can. Prior to joining Business Link he helped plan, execute and operate the emergeHUB economic development project in east Calgary where he worked directly with growing businesses and was drawn to the problem-solving inherent in entrepreneurship. Mark is fundamentally motivated by the opportunity to build communities by facilitating interactions, which is an action at the heart of any business.